Strategic actions in European soccer: Do they matter?

The objective of this paper is to discover (if and) what kind of strategic actions European football clubs conduct and whether these actions affect their financial performance and therefore their competitive position. In this paper we measure the context, content and process dimensions of strategic renewal and relate these to financial performance. The individual strategic actions undertaken by eight football organisations during the period 1995–2002 were examined. In total, 963 strategic actions could be assigned to three dimensions of strategic action. Our study shows that even in an environment in which other factors are crucial for surviving, undertaking strategic actions does contribute to the financial performance of firms. In the European football industry that requires some kind of ‘competitive balance’, strategic actions positively contribute to financial performance.