Innovation,consumption and services: encapsulation and the combinatorial role of services

This article explores a phenomenon termed here as ‘encapsulation’. Part of this process is the trend in secondary (manufacturing) and primary (agricultural and resource-based) companies towards providing service products that are related to the goods they produce. The study attempts a more distinctive approach of considering the innovation process within services by considering the issue of service consumption, both in combination with manufactured goods and separately on their own (associated with the issue of utility in consumption process). It also analyses the life span of consumption and use are considered; with analysis moving away from the perspective of a single act of consumption towards the ongoing use and utility of the service (or good with it) being consumed.