| 基于“三间距离”理论概念的旅游客源市场开发研究——以江门市为例 |
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| 引用本文： | 陈辉.基于“三间距离”理论概念的旅游客源市场开发研究——以江门市为例[J].价值工程,2010,29(5):50-51. |
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| 作者姓名： | 陈辉 |
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| 作者单位： | 江门职业技术学院,江门529090;江门市旅游发展研究所,江门529090 |
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| 基金项目： | 国家自科基金项目(编号:70973029)《旅游业跨区域联合发展的竞合机制及其绩效评价研究——以湘黔桂“侗文化旅游圈”为例》;;江门职业技术学院院级课题(编号:YB01—Y02—J1—B0901—J1003)《江门市旅游客源市场开发对策研究》联合资助 |
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| 摘 要： | 江门旅游客源市场有着巨大挖掘潜力,特提出用三间距离理论作为指导江门旅游客源市场开发的指导思想,提出要充分认识三间距离的互动作用,有针对性开拓不同距离的游客市场,利用各种媒介对特色旅游景点宣传,打造特色拳头旅游产品,构建更加完善的旅游环境等措施。
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| 关 键 词： | “三间距离”理论概念 旅游客源市场 江门市 |
Research of Tourist Source Market Development Based on "three distance" Theory |
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| Chen Hui.Research of Tourist Source Market Development Based on "three distance" Theory[J].Value Engineering,2010,29(5):50-51. |
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| Authors: | Chen Hui |
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| Institution: | Chen Hui(Jiangmen Vocational and Technical College, Jiangmen 529090, China ; Jiangmen Institute for Tourism Development, Jiangmen 529090, China) |
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| Abstract: | The tourist market development in Jiangmen has enormous explore potential,and three distance theory is proposed to be used as a guiding concept for Jiangmen tourist market development,and is proposed to fully understand the interaction of three distances,targetedlly exploring different distances of the tourist market,using a variety of media publicity on the characteristics of tourist spots,building characteristic fist tourism products,to build a more complete tourist environment and so on. |
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| Keywords: | three distance theoretical concept tourist source market Jiangmen City |
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