The impact of destination source credibility on destination satisfaction: The mediating effects of destination attachment and destination image |
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| Institution: | 1. Institute of International Management, College of Management, National Cheng Kung University, University Road 1, Tainan 701, Taiwan;2. Department of Business Administration, National Cheng Kung University, University Road 1, Tainan 701, Taiwan;3. Chinese Culture University, Taipei, Taiwan;1. Faculty of Business Administration, Laval University, Quebec, Quebec, G1V 0A6, Canada;2. ESC de La Rochelle, 102 rue de Coureilles - Les Minimes, 17024, La Rochelle Cedex 1, France;1. Carson College of Business, 402N Todd Hall, Washington State University, Pullman, WA 99164-4743, USA;2. Faculty of Business Administration, E22-3036, University of Macau, Avenida da Universidade, Taipa, Macau;3. Faculty of Business Administration, E22-3035, University of Macau, Avenida da Universidade, Taipa, Macau;4. Faculty of Business Administration, E22-3037, University of Macau, Avenida da Universidade, Taipa, Macau;1. Economics and Management School of Hangzhou Normal University, Hangzhou, Zhejiang 311121, China;2. Nanjing University, China;1. Faculty of Business Administration, University of Medical Sciences & Technology, P.O. Box 12810, Khartoum, Sudan;2. Faculty of Economics and Management, Universiti Putra Malaysia, Serdang, Selangor, Malaysia;3. Taylor''s Business School, Taylor''s University, Lakeside Campus, Subang Jaya, Selangor, Malaysia |
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| Abstract: | Building emotional destination attachment is a key tourism destination branding issue in today's tourism market. The current study aims to develop and test a comprehensive theoretical model for destination branding that borrows the concepts of brand credibility, brand image, brand attachment, and satisfaction. Based on the above concepts, this article hypothesizes the relationships among four constructs, namely, destination source credibility, destination image, and destination attachment as antecedents of destination satisfaction. These relationships are examined for a sample of 398 international tourists visiting a famous world heritage tourism destination (Angkor Wat) and a famous skyscraper (Taipei 101). The SEM indicates that destination source credibility and destination image could indeed affect tourist perceptions of destination satisfaction with regard to destination attachment. In addition, the mediating role of destination attachment and destination image is also confirmed in this study. The findings offer important implications for tourism management and practice. |
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