G VC嵌入、无形资产要素与装备制造企业价值创造效率

将GVC因素引入企业价值创造体系中，基于效率视角揭示无形资产对企业价值创造的影响机理，以及GVC对该影响的调节机理，构建机理框架模型并提出研究假设。基于效率视角，选择无形资产对企业价值创造影响的评价方法并构建相应测度模型。基于中国装备制造企业数据进行实证研究，测度各无形资产要素对企业价值创造的影响方向和影响强度，以及GVC对无形资产影响的调节作用。最后，提出GVC下提升中国企业价值创造效率的策略建议。结果发现：品牌资产、知识产权、技术创新、产品功能和人力资源质量对企业价值创造均具有正向影响，而人力资源数量和有形资产则具有负向影响;GVC因素对企业价值创造具有正向影响，但影响强度不大;GVC对无形资本对企业价值创造效率的影响具有正向调节作用;通过嵌入GVC、重视企业品牌建设、加强企业技术创新和知识产权积累、提升企业人力资源质量等策略，可以有效提升企业价值创造效率。

GVC Embeddedness,Intangible Assets and the Enterprise Value Creation

This paper introduces GVC factor into the enterprise value creation system, reveals both the influence mechanism of intangible assets of enterprise on value creation and the regulation mechanism of GVC on intangible assets factors.Then, this paper puts forward the research hypotheses and constructs the mechanism framework model.On these bases, this paper selects evaluation method and constructs measure model of the influence on the enterprise value creation of intangible assets from the perspective of efficiency.Based on Chinese equipment manufacturing enterprises, this paper conducts an empirical research for revealing both the influence on the enterprise value creation of intangible assets and the regulation mechanism of GVC on intangible assets factors.At last, this paper puts forward some suggestions to enhance the efficiency of enterprise value creation of China under GVC.This paper found that: brand equity, intellectual property, technology innovation, product function and quality of human resources has a positive effect on the enterprise value creation, and the number of human resources and tangible assets has a negative effect; GVC factor has a positive impact on the enterprise value creation, but its impact strength is small; the GVC has a positive regulating effect on the impact of intangible capital on the efficiency of enterprise value creation.The following strategies can effectively enhance the efficiency of enterprise value creation, such as "embedded GVC system", "pay attention to the construction of enterprise brand", "strengthen the enterprise technology innovation and intellectual property accumulation" and "promoting enterprise human resources quality".