赋能:互联网双重嵌入对女性创业能力的影响

在“互联网+双创”背景下，学术界关于女性创业互联网赋能作用的观点未达成一致，主要源于现有研究缺乏从互联网嵌入视角探究互联网赋能女性创业方向、路径与边界等微观机制。基于互联网嵌入视角，构建并验证互联网双重嵌入对女性创业能力的影响机制模型。研究结果表明：①互联网嵌入方式是影响女性互联网创业的关键变量，但互联网嵌入并不必然带来女性创业能力提升，网络社群嵌入会显著促进女性创业能力提升，而网络媒体嵌入则具有负向影响；②内群体条件在互联网双重嵌入与创业能力的关系中起中介作用；③互联网赋能对不同女性创业者作用不同，网络面子意识不仅调节互联网双重嵌入与内群体条件间的直接关系，而且通过内群体条件调节互联网双重嵌入与女性创业能力间的间接关系，网络面子意识越强烈，内群体条件的中介效应越显著。

Empowerment: the Impact of Dual Internet Embeddedness on Women's Entrepreneurial Competence

Based on the perspective of internet embeddedness, this study constructs and validates the mechanism model of the impact of dual internet embeddedness on women's entrepreneurial competence. The results show that: ① internet embedding is the key variable of women's internet entrepreneurship, but internet embedding does not necessarily lead to the improvement of women's entrepreneurial competence. Internet community embedding significantly promotes women's entrepreneurial competence, while internet media embedding has a negative impact; ② inter-group conditions play a mediating role in the relationship between the dual internet embeddedness and entrepreneurial competence; ③ the empowerment of internet has different effects on different female entrepreneurs. Network face consciousness positively adjusts the direct relationship between internet double embeddedness and internal group conditions, and further adjusts the indirect relationship between internet double embeddedness and entrepreneurial competence. The higher the network face awareness, the stronger the mediating effect of internal group conditions.