广西工业品牌提升——关于品牌文化战略的思考

近年来，广西工业品牌的培育工作初见成效，获得全区名牌产品和中国名牌产品的广西工业品牌数量显著增加。但是，我们也看到诸如品牌产品生产企业的规模偏小，产品市场占有率偏低，传统、资源型产品多，高新产业品牌实力薄弱等问题。文章从品牌文化的角度对广西工业品牌现状进行了分析，针对存在的问题提出了可操作性的建议，希望对广西企业的工业品牌建设有所借鉴。

Guangxi Industrial Brand Enhancing --Some Thoughts on the Strategies for Brand Enhancing

In recent years, the cultivation of Guangxi industrial branding enhancing has taken shape and the number of Guangxi industrial brands that win Guangxi famous-brand awards and China＇s famous-brand awards has increased obviously. However, with this development, we can see that there are still problems in it. For example, the scale of enterprises that can produce famous brand products is small, and their marketing shares are relative few. In addition, these enterprises have too many traditional and resource-based products, while they are lack of high-teeh products. In the perspective of brand culture, the article analyzes the status quo of Guangxi industrial brands, proposes some feasible suggestion for the problems, for the reference to Guangxi industrial brand buildings.