房地产企业竞争优势的来源:理论分析与模型

本文首先分析了当前房地产企业培育竞争优势的必要性。其次,从理论视角,回顾分析了竞争优势来源的产业基础论和资源基础论的主要观点和不足,在此基础上,分析提出了竞争优势来源的全面资源观。最后,给出了房地产企业基于全面资源观的竞争优势来源的理论模型。对于我国房地产企业培育和提升竞争优势,具有重要的指导意义。

Real estate enterprise competitive advantage's source: theory analysis and mode

The paper analyses the necessary tide un-der current condition which real estate enterprises cultivate and develop their competition advantages. Then the paper reviews and analyses the main viewpoints and shortages between View of Industrial Base and View of Resource Base which is about competition advan-tages' source. After these, the paper analyses and put forwards View of All-sided Resource Base about compe-tition advantages' source. Finally, the paper puts forward the mode of competition advantages' source of real estate enterprise based on the View of All-sided Resource Base. It is important for Chinese real estate enterprise to cultivate and advance their competition advantages.