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Teenagers’ use of alternative shopping channels: A consumer socialization perspective |
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| Authors: | Jason E. Lueg Nicole Ponder Sharon E. Beatty Michael L. Capella |
| Affiliation: | a Department of Marketing, Quantitative Analysis, and Business Law, College of Business and Industry, Mississippi State University, Box 9582, Mississippi State, MS 39762, USA b Department of Management and Marketing, Culverhouse College of Commerce and Business Administration, The University of Alabama, P.O. Box 870225, Tuscaloosa, AL 35487-0225, USA c Department of Marketing, College of Commerce and Finance, Villanova University, 800 Lancaster Avenue, Villanova, PA 19085-1678, USA |
| Abstract: | The consumer socialization (CS) perspective is applied to explore factors that influence a developing consumers’ use of different shopping channels—mall and Internet. The effects of channel involvement, access to funds, access to the channel, and socialization agent communication on adolescent shopping and intentions are examined using a high school student sample. Results indicate that involvement with a channel has a major influence on agent communication, time and money spent, and future intentions to shop in that channel. Agent communication was also found to influence shopping behaviors and intentions. Differences between channels are noted. Additional findings, implications, limitations, and future research directions are also presented. |
| Keywords: | Shopping channels Consumer socialization Internet Mall |
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