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The effect of sales promotion on post-promotion brand preference: A meta-analysis |
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| Authors: | Devon DelVecchio David H Henard Traci H Freling |
| Institution: | a Richard T. Farmer School of Business, Miami University in Oxford, Ohio 45056, United States b College of Management, North Carolina State University in Raleigh, North Carolina 27695-7229, United States c Gatton College of Business and Economics, University of Kentucky in Lexington, Kentucky 40506, United States |
| Abstract: | |
| Keywords: | Sales promotion Post-promotion brand preference Meta-analysis |
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