电视主持人微博互动的探析

微博以信息公开化、碎片化、参与性和时效性强等特点风靡全球,成为重要的信息传播渠道。电视主持人作为引领潮流与先锋的群体,不仅有传统电视媒体主持人的形象定位,还应更注重互动性。于是,微博成为电视主持人与观众互动最直接、最有效的工具。文章通过研究微博的传播过程和特点,为广大电视主持人高效利用微博进行互动提供借鉴。

On the Interaction of Host's Microblogging

Because microblogging is open,fragmentary,interactive and real-time,it has become an important information communication tool.In the circle of fashion,hosts not only pay attention to their image,but the interaction with their audience. Therefore,microblogging has become the most direct and effective interactive tool between hosts and the audience. Through discussing the communication process of microblogging and its features,the paper provides ways on how to interact with the audience with microblogging for...