中东市场绍兴纺织企业海外投资实体经营分析和策略建议

绍兴纺织企业作为中国纺织业的典型产业群体在中东迪拜市场已经形成一定规模,并初步站稳当地市场。当前存在的问题主要是行政进入成本和仓储成本较高;产品质量难以得到认可,陷入恶性循环发展中;面临同级产业链国家的竞争等。绍兴纺织企业应该继续优化品牌识别系统,将产品的信息正面告诉客户;提高产品质量,杜绝恶性价格竞争;培养文化融入观念和建立自我保护机制;开设服装厂,开展多元化经营;加强境外加工贸易企业服务体系建设和开拓非洲等新兴市场等。

Analysis of Shaoxing Textile Enterprises' Overseas Investment in the Middle East Market and Stategic Suggestions

Textile enterprises from the Shaoixing province as a typical industrial group of China's textile industry are large in number and have taken a share of the Middle East markets for now.However,the administrative access cost and warehouse cost are high;the product quality is not well accepted with vicious development cycle;the enterprises are facing competition from other nations of the same industrial chain.These enterprises shall upgrade the brand identification system,directly informing the customers of product information;improve the product quality,constraining themselves from price competition;raise their awareness of cultural integration and establish self-protection systems;open garment factories to diversify business patterns;intensify the construction of service system of overseas enterprises engaging in processing trade;and explore African and other emerging markets.