从"刘三姐"透视传统旅游目的地民俗文化资源优化创新

随着现代旅游迅猛发展,传统的旅游目的地受到了前所未有的挑战.要延长产品的生命周期,使它进入第二次生命周期,必须要对民俗文化资源进行优化创新.刘三姐品牌的开发起源于20世纪50年代,从影视作品到实景山水演出,是一个不断优化创新的过程.刘三姐文化的开发到优化创新透视着桂林这一个传统旅游目的地民俗文化产品生命周期的转变,实景主题是民俗资源优化整合的创新模式.

The Perspective from "Liusanjie" to the Traditional Traveling Destination Folk Resources Optimization and Innovation

With the rapid development of modern tourism,the traditional tourist destinations face the unprecedented challenges.To extend the product's life cycle and enter a second life cycle,it is necessary to optimize the innovation of folk culture resources.Liusanjie brand development originated in the 20th century,the 1950s,from television programs to a real landscape,is a continuous process optimization.Liu innovation demonstrates the optimization of the development of a culture of Guilin,whose folk culture change in the life cycle of products.