| 商业银行顾客忠诚问题研究 |
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| 引用本文： | 赵凯,李艳军,林志坚.商业银行顾客忠诚问题研究[J].财会通讯,2007(3):121-123. |
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| 作者姓名： | 赵凯 李艳军 林志坚 |
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| 作者单位： | 华中农业大学经济管理学院,湖北武汉430070 |
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| 摘 要： | 我国银行业的竞争日趋激烈，顾客资源成为商业银行之间竞争的焦点，赢得顾客忠诚将是商业银行在竞争中取胜的关键。本文对商业银行顾客忠诚的内涵、价值和影响因素进行了分析，对商业银行培育顾客忠诚提出了相关对策。
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| 关 键 词： | 商业银行 顾客 顾客忠诚 |
Analysis on Customer Loyalty of Commercial Banks |
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| Zhao Kai, Li Yanjun, Lin Zhijian.Analysis on Customer Loyalty of Commercial Banks[J].Communication of Finance and Accounting,2007(3):121-123. |
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| Authors: | Zhao Kai Li Yanjun Lin Zhijian |
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| Institution: | College of Economy and management, Huazhong Agricultural University, Wuhan, Hubei 430070 |
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| Abstract: | Competition is pricking up in chinese banking, customer resource is the focus of the competition and customer loyalty is very importance for Commercial Banks. This article will analyzes the connotation, value and influencing factors of customer loyalty of commercial Banks and put forward tactics to improve it. |
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| Keywords: | Commercial Banks Customer Customer Loyalty |
| 本文献已被 CNKI 维普 等数据库收录！ |
