| 品牌强度的影响因素分析及评估方法研究 |
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| 引用本文： | 丁战,邸翠.品牌强度的影响因素分析及评估方法研究[J].时代经贸,2007,5(6X):19-21. |
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| 作者姓名： | 丁战 邸翠 |
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| 作者单位： | 东北大学工商管理学院,辽宁沈阳 |
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| 摘 要： | 本文通过分析世界著名品牌价值评估方法，并结合我国品牌管理及评估行业的现状和特点，对品牌价值评估中所涉及到的品牌强度进行了研究，分析了品牌强度的影响因素，并在此基础上应用主成分分析法对品牌强度进行了度量，旨在为实践领域提供可操作性的评估方法。
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| 关 键 词： | 品牌价值评估 品牌强度影响因素 品牌强度 主成分分析 |
Research on impact factor and valuation method of brand strength. |
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| DING Zhan,DI Cui.Research on impact factor and valuation method of brand strength.[J].Economic & Trade Update,2007,5(6X):19-21. |
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| Authors: | DING Zhan DI Cui |
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| Institution: | School of Business Administration Northeastern University |
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| Abstract: | The paper analysis the world famous brand value valuation method, and combine with brand management and valuation in present of our country and characteristics, evaluate the brand strength involved the brand value on quantity, analyzing impact factor of brand strength, and on this foundation applied main composition analysis the brand strength, aim at put forword a valuation method for practice. |
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| Keywords: | Brand valuation Brand strength impact factor Brand strength Main composition analysis |
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