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Spatial discrimination: Bertrand vs. Cournot with asymmetric demands
Authors:Wen-Jung Liang  Hong Hwang  Chao-Cheng Mai  
Institution:aDepartment of Industrial Economics, Tamkang University, Taiwan;bDepartment of Economics, National Taiwan University, Taiwan;cResearch Center for Humanities and Social Sciences, Academia Sinica, Taiwan
Abstract:This paper develops a barbell model a la Hwang and Mai Hwang, H., and C.C. Mai, 1990, Effects of spatial price discrimination on output, welfare, and location, American Economic Review 80, 567–575.] with homogeneous product and asymmetric demands to compare prices, aggregate profits and social welfare between Cournot and Bertrand competition, and to analyze the firms' equilibrium locations. It focuses on the impacts of the spatial barrier generated from transport costs, and the market size effect resulting from asymmetric demands. It shows that the market-size effect is crucial in determining firms' locations under Cournot competition, but insignificant under Bertrand competition. Moreover, the equilibrium price of the large market and the aggregate profits are lower but the social welfare is higher under Cournot competition than under Bertrand competition if one of the markets is sufficiently large and the transport cost is high.
Keywords:Spatial discrimination  Bertrand competition  Cournot competition  Asymmetric demand structure
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