| 深圳市大学生体育消费现状的研究 |
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| 引用本文： | 郑军. 深圳市大学生体育消费现状的研究[J]. 特区经济, 2007, 219(4): 46-47 |
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| 作者姓名： | 郑军 |
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| 作者单位： | 深圳职业技术学院,华侨城校区,广东,深圳,518040 |
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| 摘 要： | 通过文献资料法、问卷法、数理统计法对深圳市高校大学生体育消费现状进行研究和分析。了解深圳市大学生体育消费的意识、动机和方向,并进行分析和讨论。为开创深圳市大学生体育消费市场提供理论借鉴。
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| 关 键 词： | 大学生 体育消费 现状 |
Research of present situation of SZ university student sports consuming |
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| Zheng Jun. Research of present situation of SZ university student sports consuming[J]. Special Zone Economy, 2007, 219(4): 46-47 |
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| Authors: | Zheng Jun |
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| Abstract: | A research and analysis of current sporting consumption by university students in Shenzhen is conducted through documentation consulting,questionnaire surveying,quantitative statistics et cetera.Their current situation,motivation as well as orientation in sporting consumption are analyzed and discussed.A theoretical reference can be made to this paper for developing the sporting market in Shenzhen. |
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| Keywords: | University Students Sporting Consumption Current Situation |
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