| 论企业的高低品牌双赢战略 |
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| 引用本文： | 文艳,王苏洲.论企业的高低品牌双赢战略[J].企业技术开发,2004,23(8):59-61. |
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| 作者姓名： | 文艳 王苏洲 |
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| 作者单位： | 湘潭大学商学院 湖南湘潭411105
(文艳)，湘潭大学商学院 湖南湘潭411105(王苏洲) |
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| 摘 要： | 文章论述了企业创造品牌的运作方式,指出企业应该根据自身情况和客观市场环境具体问题,运用高低品牌双赢战略,使企业在市场竞争中取得事半功倍的效果。
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| 关 键 词： | 高品牌 低品牌 系列品牌决策 |
| 文章编号： | 1006-8937(2004)08-0059-03 |
| 修稿时间： | 2004年3月10日 |
Bilateral winning strategy of high and low brands for enterprises |
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| WEN Yan,WANG Su-zhou.Bilateral winning strategy of high and low brands for enterprises[J].Technological Development of Enterprise,2004,23(8):59-61. |
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| Authors: | WEN Yan WANG Su-zhou |
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| Abstract: | Today quite a few enterprises present to public high or low brands when competition is more and more fierce and business expands, which adds many difficulties to brand management. Then how to operate these brands successfully and make them have higher market coverage and occupation rate has become an urgent problem for these companies. They should decide according to their conditions and market environment, thereby choose one brand policy decisions including serialized-brand policy decision,diversified-brand policy decision and so on. |
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| Keywords: | high brand low brand serialized-brand policy decision |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
