Virtual and Hybrid Meetings: Gaining Generational Insight From Industry Experts |
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Authors: | Carole B. Sox Sheryl F. Kline Tena B. Crews Sandra K. Strick Jeffrey M. Campbell |
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Affiliation: | 1. School of Hotel, Restaurant and Tourism Management, University of South Carolina, Columbia, South Carolina, USA;2. Alfred Lerner College of Business and Economics, University of Delaware, Newark, Delaware, USA;3. College of Hospitality, Retail and Sport Management, Integrated Information Technology, University of South Carolina, Columbia, South Carolina, USA;4. Department of Retailing, University of South Carolina, Columbia, South Carolina, USA |
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Abstract: | The focus of this study is to identify best practices, opportunities and barriers for planning and managing virtual and hybrid meetings for baby boomers, generation X, and generation Y. Through application of the generational cohort theory, a modified Delphi method was employed to identify best practices, opportunities and barriers for virtual and hybrid meetings for these three generations. The Delphi method engaged an expert panel of meeting professionals who made planning recommendations for each generational cohort. Results indicate generational perceptions of meeting attendees are considered by meeting professionals, based on their meeting planning experience, as they plan and execute their meetings, thus supporting the generational cohort theory. |
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Keywords: | Generational cohorts meeting planning hybrid meeting virtual meeting |
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