Examining Tourists’ Push and Pull Travel Motivations and Behavioral Intentions: The Case of British Outbound Tourists to Phuket,Thailand |
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Authors: | Ryan Panganiban Sastre Panuwat Phakdee-Auksorn |
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Institution: | 1. Department of Hospitality and Tourism Management, Prince of Songkla University Phuket Campus, Phuket, Thailand;2. Department of Hospitality and Tourism Management, Prince of Songkla University Phuket Campus, Faculty of Hospitality and Tourism Management, Phuket, Thailand |
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Abstract: | This research aimed specifically to (1) determine the socio-demographic characteristics and travel patterns of British tourists visiting Phuket; (2) identify the main “push” and “pull” travel motivations of British tourists visiting Phuket; and (3) examine the relationship between British tourists’ main “push/pull” motivations and future travel intention to Phuket. Findings revealed that British tourists’ main push motivations were: “to have fun,” “to rest and relax,” and “to escape from daily routine and environment”; while the main pull motivations were: “natural sceneries and landscapes,” “beaches,” and “hospitality and friendliness of the people.” There was also a relationship found between “push/pull” motivations and future travel intention to Phuket. |
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Keywords: | British tourists Phuket push and pull motivations Thailand |
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