乡村振兴背景下孝昌县乡村旅游可持续发展研究

从资源基础、经济因素、生态环境、社会文化和旅游支持5个方面构建包含15个指标的综合评价指标体系，结合层次分析法、模糊综合评价法分析孝昌县乡村旅游可持续发展水平。结果表明，准则层中资源基础的权重最高为0.362，旅游支持最低为0.104，孝昌县乡村旅游可持续发展水平综合得分为60.236，孝昌县乡村旅游可发展水平处于初步可持续,发展潜力无限。在此基础上，提出了深挖当地旅游特色，带动乡村产业兴旺；加大宣传力度，打造孝昌县乡村旅游品牌；重视发展乡村旅游产业配套设施的健全与完善；加强专业人才队伍建设，提高乡村旅游从业人员素质；落实责任主体，提升管理规划水平等方面来发展孝昌县乡村旅游可持续的相关对策建议。

Study on the Sustainable Development of Rural Tourism in Xiaochang County under the Background of Rural Revitalization

The comprehensive evaluation index system including 15 indicators from five aspects is constructed: resource base, economic factors, ecological environment, social culture and tourism support. Analytic hierarchy process and fuzzy comprehensive evaluation method are used to analyze the sustainable development level of rural tourism in Xiaochang County. The results show that in the criterion layer, the highest weight of resource base is 0.362, and the lowest tourism support is 0.104. The comprehensive score of the sustainable development level of rural tourism in Xiaochang County is 60.236. The development level of rural tourism in Xiaochang County is at the initial sustainable level, and the development potential is unlimited. On this basis, it is proposed to dig deep into the local tourism characteristics to drive the prosperity of rural industries; increase publicity efforts to build a rural tourism brand in Xiaochang County. Attach importance to the development of the sound and perfect supporting facilities of the rural tourism industry.The quality of tourism practitioners.The implementation of the main body of responsibility, and the improvement of the level of management planning to develop relevant countermeasures and suggestions for the sustainable development of rural tourism in Xiaochang County.