| 我国电话营销的法律风险及其规制 |
| |
| 引用本文： | 李汀.我国电话营销的法律风险及其规制[J].当代经济科学,2012(1):120-123,128. |
| |
| 作者姓名： | 李汀 |
| |
| 作者单位： | 西安财经学院研究生部,陕西西安,710100 |
| |
| 摘 要： | 电话营销源于美国，它在我国刚起步，是一个新兴产业。在营销学上电话营销被归类为直效营销的一种营销方式。在法学领域可理解为商业活动者以电话为主要媒介，从事商业性质的商品或服务的推销行为。以最具代表性的保险电话营销为例，电话营销的法律风险包括：举证风险、说明义务风险、自动续保风险、扣取保费风险。同时，电话营销的不规范导致了侵害消费者合法权益的行为层出不穷，这些非法行为急需法律的规制，而最为行之有效的策略就是加快《个人信息保护法》的立法及其相关配套法律法规的制定与颁布。
|
| 关 键 词： | 电话营销商 消费者 个人信息 法律规制 |
The Legal Risks and Regulations of Telemarketing in China |
| |
| LI Ting.The Legal Risks and Regulations of Telemarketing in China[J].Modern Economic Science,2012(1):120-123,128. |
| |
| Authors: | LI Ting |
| |
| Institution: | LI Ting(Graduate School,Xi’an University of Finance and Economics,Xi’an 710100,China) |
| |
| Abstract: | Telemarketing,as one direct marketing means,is at its beginning in China.It can be understood in the law field that business participants conduct commodity or service promotions mainly with telephone media.A typical example is insurance telemarketing of which the law risks include witness,explanation obligation,automatic renewal,premium deduction.Meanwhile,the irregularity of telemarketing results in numerous consumer rights infringements.The most effective strategy to counter these cases is to speed up the legal process of Personal Information Protection Law. |
| |
| Keywords: | Telemarketing Consumers Personal Information Law Stipulation |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
