An analysis of the relationship between market orientation and business performance in the hotel industry |
| |
| Authors: | Leo YM Sin Alan CB Tse Vincent CS Heung Frederick HK Yim |
| |
| Institution: | aDepartment of Marketing, The Chinese University of Hong Kong, Hong Kong;bSchool of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong |
| |
| Abstract: | The purpose of this study was to conduct an investigation into the link between market orientation and business performance in the hotel industry. Data were generated from 63 hotels in Hong Kong. The findings indicated that market orientation is positively and significantly associated with the marketing performance and financial performance of a hotel. The implications of the findings are discussed and the limitations of the study as well as future research directions are addressed. |
| |
| Keywords: | Market orientation Hotel industry Business performance Hong Kong |
| 本文献已被 ScienceDirect 等数据库收录！ |
