| 电脑行业需求链管理模式创新的分析与比较 |
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| 引用本文： | 高峻峻,吴海宁,刘悦.电脑行业需求链管理模式创新的分析与比较[J].物流技术,2012,31(1):111-116. |
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| 作者姓名： | 高峻峻 吴海宁 刘悦 |
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| 作者单位： | 1. 上海大学悉尼工商学院,上海,201800
2. 上海大学计算机工程与科学学院,上海,200072 |
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| 基金项目： | 国家自然科学基金项目(70972106);上海市自然科学基金项目(09ZR1411000,09ZR1412600);上海市教委科研创新基金重点项目(10ZS66) |
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| 摘 要： | 以需求链管理理论为基础分析惠普、戴尔和联想电脑公司供应链现状,提出一体型需求链管理模式、聚合型需求链管理模式、无缝型需求链管理模式三种典型模式,并从信息流、物流、成本流(资金流)、价值流及服务流五个方面对三家企业的需求链管理模式进行比较,以帮助电脑行业建立有效的以需求链管理为核心的供应链管理创新模式。
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| 关 键 词： | 需求链管理 供应链管理 需求管理 动态定价 电脑行业 |
Analysis and Comparison of Innovated Demand Chain Management Modes in Computer Industry |
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| GAOJun-jun
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WU Hai-ning
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LIU Yue.Analysis and Comparison of Innovated Demand Chain Management Modes in Computer Industry[J].Logistics Technology,2012,31(1):111-116. |
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| Authors: | GAOJun-jun WU Hai-ning LIU Yue |
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| Institution: | 1.Sydney Institute of Language & Commerce,Shanghai University,Shanghai 201800; 2.School of Computer Science & Engineering,Shanghai Univesity,Shanghai 200072,China) |
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| Abstract: | Using the demand chain management theory,the paper analyzes the current situation of the supply chains of HP,Dell and Lenovo and compares their demand chain management modes from the aspects of information flow,material flow,cost flow(capital flow),value flow and service flow.It then proposes three typical modes which are integrated management,aggregate management and seamless management,which are instrumental to constructing the innovated supply chain management modes of the computer industry that are centered around demand chain management. |
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| Keywords: | demand chain management supply chain management demand management dynamic pricing computer industry |
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