| 企业实施多元化战略的价值链分析 |
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| 引用本文： | 罗晨,魏巍.企业实施多元化战略的价值链分析[J].北京市经济管理干部学院学报,2013(3):33-35. |
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| 作者姓名： | 罗晨 魏巍 |
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| 作者单位： | 云南大学 旅游文化学院,云南 丽江,674100 |
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| 基金项目： | 云南大学旅游文化学院“院级精品课程建设”项目《管理学原理》研究成果之一。 |
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| 摘 要： | 企业核心竞争力是企业价值链分析主要研究的问题，面对多元化的市场需求和消费者需求，企业实施多元化的经营战略有利于企业规模集团化，提升顾客价值；运用多元化经营战略的价值链分析企业内部经营各环节因素，有利于在企业转型过程中，确定产品、市场，优化企业价值链，提升企业核心竞争力。
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| 关 键 词： | 多元化战略 价值链 核心竞争力 |
A study on the value chain of diversification strategy in enterprises |
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| LUO Chen
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WEI Wei.A study on the value chain of diversification strategy in enterprises[J].Journal of Beijing Institute of Economic Management,2013(3):33-35. |
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| Authors: | LUO Chen WEI Wei |
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| Institution: | ( Tourism and Culture College of Yunnan University, Lijiang 674100, China ) |
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| Abstract: | The core competitiveness is the main researching question of enterprise value chain analysis. In order to satisfy a wide range of market needs and consumer demand, firms may implement a diversified business strategy which will benefit group enterprise and increase customer value. The diversified business strategy value chain analysis can be used to analyze all aspects of internal operation, which will benefit the identification of products and its market orientation and optimize enterprise value chain, so as to improve the core competitiveness. |
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| Keywords: | diversification strategy the value chain the core competitiveness of enterprises |
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