| 对我国会展企业实施CRM的战略性思考 |
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| 引用本文： | 刘文君,邹树梁,王铁骊. 对我国会展企业实施CRM的战略性思考[J]. 商业研究, 2005, 0(21): 87-89 |
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| 作者姓名： | 刘文君 邹树梁 王铁骊 |
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| 作者单位： | 南华大学,经济管理学院,湖南,衡阳,421001 |
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| 摘 要： | 在竞争日益激烈的市场中,我国的会展企业面临严重的挑战,会展项目的同质化、客户严重流失等问题严重困扰会展业的发展。如何使我国会展业健康成长,成为广大学者和企业家关注的焦点;与此同时,客户关系管理在现代企业管理中扮演越来越重要的角色,并且成为当今企业管理理论研究的热点之一。
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| 关 键 词： | 客户关系管理 会展企业:战略思路 |
| 文章编号： | 1001-148X(2005)21-0087-03 |
| 收稿时间： | 2004-07-07 |
| 修稿时间： | 2004-07-07 |
The Strategic Thoughts of Implementing CRM for Chinese Convention and Exhibition Enterprises |
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| LIU Wen-jun,ZOU Shu-liang,WANG Tie-li. The Strategic Thoughts of Implementing CRM for Chinese Convention and Exhibition Enterprises[J]. Commercial Research, 2005, 0(21): 87-89 |
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| Authors: | LIU Wen-jun ZOU Shu-liang WANG Tie-li |
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| Affiliation: | School of Economics and Management, Nanhua University, Hengyang, Hunan 421001, China |
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| Abstract: | The increasingly fierce market competition has brought about great challenges to Chinese convention and exhibition enterprises. Such as problems as project homogeneity and customer loss have seriously hinder its further development, Since CRM plays a more and more important role in moder management, it has become a hot issue attracting academic circles and entrepreneurs involved. |
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| Keywords: | CRM convention and exhibition enterprise strategic thoughts |
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