| 利益相关者价值导向的旅行社核心能力构建 |
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| 引用本文： | 郑永贤,薛菲.利益相关者价值导向的旅行社核心能力构建[J].天津商学院学报,2005,25(5):41-43,63. |
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| 作者姓名： | 郑永贤 薛菲 |
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| 作者单位： | 天津商学院旅游管理学院,天津300134 |
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| 摘 要： | 从旅行社的角度出发，分析了旅行社创造核心能力的必要性，介绍了旅行社核心能力的具体内涵，并结合旅行社的行业特点，引出利益相关者价值导向的旅行社核心能力的概念，探讨了培育利益相关者价值导向旅行社核心能力的相关战略。
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| 关 键 词： | 利益相关者 旅行社 核心能力 |
| 文章编号： | 1001-0262（2005）05-0041-03 |
| 收稿时间： | 2005-04-16 |
| 修稿时间： | 2005-04-16 |
Research on Travel Agencies' Core Competency: Stakeholder Oriented |
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| ZHENG Yong-xian, XUE Fei.Research on Travel Agencies'''' Core Competency: Stakeholder Oriented[J].Journal of Tianjin University of Commerce,2005,25(5):41-43,63. |
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| Authors: | ZHENG Yong-xian XUE Fei |
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| Institution: | School of Tourism Management, Tianjin University of Commerce, Tianjin 300134, China |
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| Abstract: | Being the intersectional fruits of economics and management, core competency is one of the essential theories in economic and management field. The concept of core competency and the necessity applied in travel agencies are introduced. Simultaneously, the stakeholder-oriented core competency theory of travel agency is also presented. In the last part, the article shows so,ne strategies for travel agencies to obtain the stakeholder-oriented core competency. |
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| Keywords: | stakeholder travel agency core competency |
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