电子商务能力、新产品开发速度与企业绩效关系研究

在移动互联网时代,新产品快速开发已成为企业保持竞争优势及获取新利润来源的重要手段。对电子商务能力、新产品开发速度与企业绩效间的作用机制进行了实证研究,并对提出的研究假设进行了检验,得到以下结果:(1)电子商务能力中的电子商务战略能力、管理能力、技术资源对新产品开发速度均有正向影响作用;(2)新产品开发速度对企业绩效有正向影响作用;(3)电子商务能力对企业绩效有正向影响作用;(4)新产品开发速度对电子商务能力与企业绩效之间关系具有中介效应。

The Relationship of E Business Capabilities,New Product Development Speed and Firm Performance

Abstract：In the era of e business, new product development speed has become the enterprise maintain competitive advantage and an important means of access to new profit source. Research probes an empirical study on the e business capabilities, new product development speed and firm performance, tests the hypothesis of the research, the inspection result shows that: the e business strategy ability, management ability and technical resources have a positive effect on new product development speed; new product development speed has a positive effect on firm performance; e business capabilities have a positive effect on firm performance; the new product development speed of the role of e business capabilities and enterprise performance relationship is the partial intermediary role.