建构主义与效果逻辑理论整合观下的创业机会研究

机会研究是创业研究的热点，研究争论主要集中在创业机会的本体论和认识论，持发现观和创造观的学者各执己见。建构主义思想源自社会科学领域，是创业研究的新视角。效果逻辑理论是近年来创业决策理论的热点，在分别对建构主义思想及效果逻辑理论视角下的机会观进行分析后发现，建构主义创业理论和效果逻辑理论的机会观在本体论、认识论等方面存在内在一致性。在对建构主义创业理论和效果逻辑理论的创业机会观进行内在性研究的基础上，梳理两种理论关于机会创造路径观点的一致性，探讨创业者在机会创造行为方面的共性和合理性，并构建新的机会创造路径整合模型。

Research for Opportunity based on the Integration Concept of Constructvism and Effectuation Theroy

This paper firstly analyzed the view of entrepreneurial opportunity based on the entrepreneurship theory of constructivism and theory of effectuation and also raised a point that the internal integrity exists in ontology and epistemology of 'entrepreneurship theory of constructivism and theory of effectuation'-based view of entrepreneurial opportunity. Based on the immanence research on the view of entrepreneurial opportunity of entrepreneurship theory of constructivism and theory of effectuation, this paper combed the consistency of these two theories with regard to standpoint of chance-path-creation and built the new integrated model in reference to chance construct process.