| 秦岭北麓森林公园生态旅游绿色营销策略研究 |
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| 引用本文： | 李勤.秦岭北麓森林公园生态旅游绿色营销策略研究[J].陕西省行政学院陕西省经济管理干部学院学报,2007,21(1):62-64. |
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| 作者姓名： | 李勤 |
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| 作者单位： | 西安财经学院,西安710061 |
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| 基金项目： | 陕西省软科学研究项目：陕西秦岭北麓地区经济与自然协调发展研究（2005KR87）. |
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| 摘 要： | 秦岭北麓是陕西省的生态安全屏障和水资源涵养地。当地森林公园开发过程中，由于行政管理者与开发权利主体错位以及盲目开发旅游项目等，导致生态环境破坏严重。秦岭北麓森林公园应采用绿色营销策略，包括采用绿色文化策略、绿色价格策略以及绿色产品等策略，开发生态旅游项目，形成当地经济效益、生态环境利益和旅游者需求三者的统一，实现当地旅游业的可持续发展。
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| 关 键 词： | 秦岭北麓 森林公园 生态旅游 绿色营销策略 |
| 文章编号： | 1008-827X（2007）01-0062-03 |
| 收稿时间： | 2006-11-06 |
| 修稿时间： | 2006年11月6日 |
Green Marketing Strategy for Forest Park of Qinling Mountain Slopes Ecotourism |
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| LI Qin.Green Marketing Strategy for Forest Park of Qinling Mountain Slopes Ecotourism[J].Journal of Shaanxi Administration School and Shaanxi Economic Management School,2007,21(1):62-64. |
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| Authors: | LI Qin |
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| Institution: | LI Qin (Xi＇ an institute of finance and economies, Xi＇ an 710061, China ) |
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| Abstract: | Qinling Mountain in Shaanxi Province is the ecological security barriers and water conservation, forest parks in the local development process, because the main responsibility for administration and development rights Mistaken blind development and the environmental damage caused by ecological problems. The Forest Park of Qirding Mountain should be used by green marketing strategy for the development of eeo-tourism projects, to meet the local economic benefits, protection of ecological environment and the harmony and unity among tourists to meet the purpose of promoting the sustainable development of local tourism. |
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| Keywords: | Qinling mountain slopes forest park ecotourism green marketing strategy |
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