Consumer Acceptance of Second‐Generation GM Foods: The Case of Biofortified Cassava in the North‐east of Brazil |
| |
| Authors: | Carolina González Nancy Johnson Matin Qaim |
| |
| Institution: | Carolina González is Research Associate in the International Center for Tropical Agriculture (CIAT), Cali, Colombia. This research was part of her PhD dissertation at the University of Hohenheim, Stuttgart, Germany. E‐mail: . Nancy Johnson is the Leader of the Livestock, Livelihoods and Poverty Project in the International Livestock Research Institute (ILRI), Nairobi, Kenya. Matin Qaim is Professor in the Department of Agricultural Economics and Rural Development, Georg‐August‐University of Goettingen, Goettingen, Germany. Financial support from the International Center for Tropical Agriculture (CIAT) and the HarvestPlus Program is gratefully acknowledged. We also thank two anonymous reviewers and the Editor for helpful comments. |
| |
| Abstract: | Biofortified staple foods are currently being developed to reduce problems of micronutrient malnutrition among the poor. This partly involves use of genetic modification. Yet, relatively little is known about consumer acceptance of such second‐generation genetically modified (GM) foods in developing countries. Here, we analyse consumer attitudes towards provitamin A GM cassava in the north‐east of Brazil. Based on stated preference data, mean willingness to pay is estimated at 60–70% above market prices for traditional cassava. This is higher than the results from similar studies in developed countries, which is plausible given that micronutrient malnutrition is more severe in developing countries. GM foods with enhanced nutritive attributes seem to be well received by poor consumers. However, the results also suggest that acceptance would be still higher if provitamin A were introduced to cassava through conventional breeding. Some policy implications are discussed. |
| |
| Keywords: | Brazil choice modelling consumer behaviour contingent valuation genetically modified food vitamin A willingness to pay D12 O32 O33 Q16 |
|
|
