| 旅游院校创建会展管理专业的SWOT分析与发展思路——以上海师范大学旅游学院为例 |
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| 引用本文： | 王云龙,王家宝.旅游院校创建会展管理专业的SWOT分析与发展思路——以上海师范大学旅游学院为例[J].旅游学刊,2003(Z1). |
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| 作者姓名： | 王云龙 王家宝 |
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| 作者单位： | [1]上海师范大学旅游学院 [2]华东理工大学旅游系 上海 |
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| 摘 要： | 本文以上海师范大学旅游学院为例 ,用SWOT战略分析法对旅游院校开设会展管理专业的内外部环境进行剖析 ,并得出观念创新、目标创新、制度创新等发展思路。
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| 关 键 词： | 旅游 会展管理 SWOT 创新 |
A SWOT Analysis of Establishing Major of MICE Management in Tourism Colleges and Its Developing Trains of Thought |
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| WANG Yun-long,WANG Jia-bao.A SWOT Analysis of Establishing Major of MICE Management in Tourism Colleges and Its Developing Trains of Thought[J].Tourism Tribune,2003(Z1). |
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| Authors: | WANG Yun-long WANG Jia-bao |
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| Institution: | WANG Yun-long~1,WANG Jia-bao~2 |
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| Abstract: | The paper,taking College of Tourism,Shanghai Normal University,as an example,makes an analysis of the internal and external environment in setting up major of MICE Management in tourism colleges.Trains of thought such as idea innovation,objective innovation and system innovation are gained. |
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| Keywords: | tourism MICE management SWOT innovation |
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