商务智能在电子商务中的应用研究

随着信息技术的迅速发展,电子商务已在国民经济中显现出极其重要的作用。电子商务所带来的数据量也以每年翻倍的速度迅速扩增,然而数据源分散、异构数据库难以整合、数据接口复杂等问题,导致大量数据中真正能被用来分析和运用的数据不足10%。商务智能的出现却很好地解决了这一问题。本文阐述了电子商务和商务智能的概念,介绍了电子商务未来的发展趋势以及商务智能的主要技术,并论述了商务智能在电子商务中的应用情况。

Study of Business Intelligence in E-commerce Application

E-commerce has played significant roles in national economy with the rapid development of information technology.Annual volume of data from E-commerce expands with double speed,while these scattered data sources problem,difficultly integrated heterogeneous databases problem and complicated data access problem lead to less than 10% of substantial data really be used for data analysis and applications.The emergence of business intelligence is a very good solution to this problem.This paper explains the concep...