| 浅析中小企业的品牌定位 |
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| 引用本文： | 翁建虹.浅析中小企业的品牌定位[J].企业技术开发,2009,28(8):79-80. |
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| 作者姓名： | 翁建虹 |
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| 作者单位： | 广东轻工职业技术学院,广东广州,510000 |
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| 摘 要： | 品牌定位就是建立一个与目标市场有关的品牌形象的过程和结果,企业准确进行品牌定位有利于企业产品的市场推广,快速树立企业品牌形象。文章主要针对我国中小企业品牌定位存在的问题,提出了一些建议措施。
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| 关 键 词： | 中小企业 品牌定位 建议 |
The brand positioning of small and medium-sized entrprises |
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| WENG Jian-hong.The brand positioning of small and medium-sized entrprises[J].Technological Development of Enterprise,2009,28(8):79-80. |
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| Authors: | WENG Jian-hong |
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| Institution: | Guangdong Light Industry Vocational College;Guangzhou;Guangdong 510000;China |
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| Abstract: | The brand positioning is to establish a target market with the brand image of the process and results.The corporate brand positioning accuracy in favor of establishing the enterprise product marketing and the brand image quickly to enterprises. In this paper,we will talk about small and medium enterprises in China brand and its positioning problems,finally we will make a number of recommended measures. |
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| Keywords: | small and medium-sized enterprise brand positioning proposal |
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