| Abstract: | Abstract The meetings, incentives, conventions and exhibitions (MICE) sector is one of the more rapidly growing market segments of Australian tourism. While demand for this form of tourism is increasing, there are several issues on the supply side which must be addressed. The paper identifies five key challenges relating to promoting cooperative behaviour among industry stakeholders, government support, infrastructure, training and service and marketing which must be met to maximise the scale and scope of these benefits. The paper discusses these issues in turn and assesses the implications for stakeholders in both the public and private sector. It concludes with some observations regarding the development of MICE tourism in Australia. |
