An Empirical Application of Quantitative Derived Importance-Performance Analysis (QDIPA) for Employee Satisfaction

ABSTRACT

Importance-performance analysis (IPA) is a common analytical tool that has been used in a variety of applications. The method has been criticized for a number of reasons. Suggested alternative methods utilize the concept of derived importance (Oliver, 1997; Mount, 1997) and a quantitative interpretation of the traditionally visual results (Mount, 2000). This study illustrates how a method using both of the suggested alternatives is utilized to analyze employee satisfaction issues in a hotel.