| 我国虚拟旅游发展的SWOT分析及战略研究 |
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| 引用本文： | 石长波,高天天.我国虚拟旅游发展的SWOT分析及战略研究[J].商业经济(哈尔滨),2010(1):1-4. |
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| 作者姓名： | 石长波 高天天 |
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| 作者单位： | 哈尔滨商业大学旅游烹饪学院,黑龙江哈尔滨150076 |
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| 摘 要： | 随着对网络旅游内容和层次要求的提高，侧重于景点的“网络虚拟旅游”应运而生。基于SWOT分析，发展我国虚拟旅游的战略是：加强政府扶持力度，扩展虚拟旅游产品类型，加大虚拟旅游的宣传力度以及在真实旅游营销中的运用；整合旅游信息资源，将虚拟旅游参与到真实旅游规划中；注重虚拟旅游内容层次，推出品牌化在线主题游路线，全面提升虚拟旅游的技术水平。
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| 关 键 词： | 虚拟旅游 SWOT分析 旅游信息化 |
SWOT Analysis and Strategy on the Development of Virtual Tourism in China |
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| SHI Chang-bo,GAO Tian-tian.SWOT Analysis and Strategy on the Development of Virtual Tourism in China[J].Business Economy,2010(1):1-4. |
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| Authors: | SHI Chang-bo GAO Tian-tian |
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| Abstract: | To meet the requirement of contents and levels of network tourism,network virtual tourism emerges towards tourism spots.According to SWOT analysis,the strategies to develop virtual tourism in China are to strengthen support from the government,to expand types of virtual tourism products,to increase publicity on virtual tourism and application of real tourism marketing,to integrate tourism information resources and apply virtual tourism to real tourism plan,to pay attention to the contents and levels of virt... |
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| Keywords: | virtual tourism SWOT analysis tourism informatization |
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