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| 品牌战略推动中医药走向越南 | |
| 引用本文： | 郭楚. 品牌战略推动中医药走向越南[J]. 广东财经职业学院学报, 2011, 2(2): 80-84 |
| 作者姓名： | 郭楚 |
| 作者单位： | 广东省社会科学院国际经济研究所,510610 |
| 摘 要： | 中越两国的中医药交流源远流长，中越社会经济发展的差异性和文化的相似性，造就了我国中医药在越南市场上的巨大商机。我国中医药产业必须把握机遇，加强品牌建设，寻找合法途径，重点开拓越南中医药市场。 |
| 关 键 词： | 传统医药 巨大商机 沟通渠道 品牌建设 |
Brand Strategy for Industry of Traditional Chinese Medicine in Viet Nam |
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| Guo Chu. Brand Strategy for Industry of Traditional Chinese Medicine in Viet Nam[J]. Journal of Guangdong vocational college of Finance and Economics, 2011, 2(2): 80-84 | |
| Authors: | Guo Chu |
| Affiliation: | Guo Chu (Institute for International Economy, GDASS, Guangzhou, 510610) |
| Abstract: | The history of exchange of traditional Chinese medicine between China and Viet Nam follows a long course of development from the remote past. The differences of social economic conditions of the two countries and the similarities of their cultures have cr |
| Keywords: | traditional medicine enormous opportunity channel of exchange brand building |
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