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| 危机中的中国品牌 | |
| 引用本文： | 朱陆华. 危机中的中国品牌[J]. 北方经贸, 2004, 0(11): 67-68 |
| 作者姓名： | 朱陆华 |
| 作者单位： | 上海对外贸易学院,上海,200336 |
| 摘 要： | 中国品牌现在处于危机中 :在国际市场上缺乏知名度 ,在国内市场上面临外企的蚕食吞并 ,国内消费者的漠视误解……种种状况 ,危机四伏。造成这种现象的原因是什么 ,企业该如何应对 ,以缓解这场危机 ,本文进行了探讨。 |
| 关 键 词： | 品牌现状 品牌并购 情感诉求 |
| 文章编号： | 1005-913X(2004)11-0067-02 |
CHINESE BRANDS IN CRISIS |
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| ZHU Lu-hua. CHINESE BRANDS IN CRISIS[J]. Northern Economy and Trade, 2004, 0(11): 67-68 | |
| Authors: | ZHU Lu-hua |
| Abstract: | Nowadays,we can see from the data collected that Chinese brands are in crisis.How did this affect Chinese brands?What caused this strange phenomenon?There are two major reasons,the objective one and the subjective one.What should Chinese enterprises do to deal with it?Several measures are offered in the article according to the problem. |
| Keywords: | brand merger emotionalism |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |