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| 我国农民旅游市场现状分析与开发策略研究 | |
| 引用本文： | 张萍萍,李平. 我国农民旅游市场现状分析与开发策略研究[J]. 桂林旅游高等专科学校学报, 2004, 15(5): 23-27 |
| 作者姓名： | 张萍萍 李平 |
| 作者单位： | 山东师范大学,旅游系,山东,济南,250014 |
| 摘 要： | 随着我国旅游业的迅速发展，旅游企业在城市旅游市场上的竞争已白热化，探索和开发新的旅游市场已成为摆在我们面前的一个重要课题。我国作为农业大国，开发农民旅游市场对旅游业的健康发展有重要意义。通过对农民旅游现状的抽样调查，结合当前国内旅游发展趋势，对制约我国农民外出旅游的主要因素进行了初步分析，并提出了开发农民旅游市场的建议和策略。 |
| 关 键 词： | 农民旅游市场 旅游开发策略 中国 文化观念 社会保障 |
| 文章编号： | 1008-6080(2004)05-0023-05 |
Actual Analysis and Exploitable Strategies of Rural Tourism Market |
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| ZHANG Ping-ping,LI Ping. Actual Analysis and Exploitable Strategies of Rural Tourism Market[J]. Journal of Guilin Institute of Tourism, 2004, 15(5): 23-27 | |
| Authors: | ZHANG Ping-ping LI Ping |
| Abstract: | With the development of tourism in China, tourism enterprises are experiencing fierce competition in the city tourism market. Exploring and opening up a new tourism market are important to us. As an agricultural country ,developing rural tourism market can promote the development of tourism .This paper, through investigating the actuality of tourism in rural areas and combining with the trend of our domestic tourism, offers some suggestions and strategies to develop the tourism market in the countryside. |
| Keywords: | tourism consumption tourism of rural residents rural tourism market market development |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |