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Exponents of multiattribute models |
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| Authors: | Donald R. Lehmann Robert Gruber |
| Affiliation: | Columbia University, USA;University of Denver, USA |
| Abstract: | The effect of different exponents on the predictive ability of multiattribute models is examined. Survey data on 1202 individuals concerning their preferences for television shows is analyzed. The results indicate that the optimal power is not 1, and that consequently it may be somewhat more advantageous to improve on an already strong attribute than on relatively weak ones. |
| Keywords: | Address correspondence to: Donald R. Lehmann Graduate School of Business Columbia University New York NY 10027 USA. |
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