井下作业企业实施品牌战略探讨

针对目前井下作业企业在品牌建设中普遍存在的问题进行深入分析，着重剖析了制约品牌建设的各种不利因素．提出了在现有条件下井下作业企业如何实施品牌战略的设想，指出井下作业企业要实现成为世界级的公司目标，就必须走向世界，积极参与国际竞争，进一步加强品牌战略。

Discussions on How to Implement Brand Strategy in Downhole Operation Enterprises

Based on the deep discussion of universal problems existing in the brand construction of downhole operation enterprises, the analysis concentrates on different adverse factors which limit the brand construction. Then some ideas have been presented on how downhole operation enterprises conduct the brand strategy under the present condition. Finally, it is pointed out that downhole operation enterprises should go toward the world, participate in the international competition actively, and strengthen the brand strategy further if they want to realize the goal of becoming the world company.