Market Based Management™*—A Key to Nucor's Success

Ken Iverson, CEO of Nucor Corporation, transformed Nucor from the virtually worthless corporate shell that it was when he took over as president in 1966 into a Fortune 500 giant with current shareholder value in excess of $5 billion. How did Iverson do it? What are the secrets to his outstanding success? This article argues that an important part of the answer is Market Based Management, a relatively new set of management values and practices that aims to bring the power of a free-market society inside companies. Stated in brief, Market Based Management attempts to replace the traditional “command-and-control” management approach with decentralized decision-making that is designed to make full use of employees' “specific knowledge.” Employees' expanded decision-making authority is reinforced by a powerful incentive compensation system that rewards them handsomely for achieving corporate goals. The result, according to the authors, is highly motivated employees who “take ownership” for their role in contributing to the success of the enterprise.