品牌战略在我国物流企业管理中的应用

当今我国物流企业正处在快速发展阶段,在发展中存在很多问题，物流企业规模小，营销意识薄弱。要想在激烈的市场中取得长足的发展，只有科学地、合理地、有效地制定和实施品牌战略，才能使物流企业在国际竞争中占有有利地位，快速进入可持续发展的道路。

Application of Brand Strategy to Logistics Business Management

Nowadays the businesses of logistics develop rapidly in our country, but there are many questions in the development of the businesses, such as the small businesses of logistics, weaken consciousness of management of sell, If the businesses want to get long development in the intense market, they need institute and practice scientific reasonable and effective strategy of trade mark, then their businesses can occupy a favorable position in the international competition and walk in the lasting developable way rapidly.