| 试述中小旅行社在《旅行社条例》实施后的生存之道 |
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| 引用本文： | 邹晓慧.试述中小旅行社在《旅行社条例》实施后的生存之道[J].价值工程,2010,29(30):103-103. |
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| 作者姓名： | 邹晓慧 |
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| 作者单位： | 大连职工大学,大连,116000 |
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| 摘 要： | 新版《旅行社条例》已颁布,中小旅行社如何在新条例下生存发展成为一个不容忽视的问题,作为中小旅行社可以从两个方向专业化一是产品及服务的专业化,二是营销专业化。
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| 关 键 词： | 新条例 专业化 发展 产品 营销 |
Talking about the Way of Surviving Life for Small and Medium-sized Travel Agencies after Implementation "Provisions of Travel Agency Administration" |
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| Zou Xiaohui.Talking about the Way of Surviving Life for Small and Medium-sized Travel Agencies after Implementation "Provisions of Travel Agency Administration"[J].Value Engineering,2010,29(30):103-103. |
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| Authors: | Zou Xiaohui |
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| Institution: | Zou Xiaohui ( Dalian Staff and Workers＇ University, Dalian 116000, China ) |
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| Abstract: | The new version of ＂Travel Regulations＂ has been issued, how to survive in the new regulations for small and middle sized travel agencies can not be ignored, a small travel agency could specialized in both directions from one of the specialized products and services, and second, marketing professional. |
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| Keywords: | new regulations professional development product marketing |
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