| 民俗节庆遗产与旅游经济的融合发展模式研究——以三清山板灯节为例 |
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| 引用本文： | 胡海胜.民俗节庆遗产与旅游经济的融合发展模式研究——以三清山板灯节为例[J].江西财经大学学报,2011(5). |
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| 作者姓名： | 胡海胜 |
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| 作者单位： | 江西财经大学旅游与城市管理学院,江西南昌,330032 |
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| 基金项目： | 江西省社会科学“十一五”规划项目(10YJ42); 江西省教育科学“十一五”规划项目(09YB284) |
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| 摘 要： | 民俗节庆遗产具有较高的旅游品牌、艺术、审美、体验价值,在塑造和加强区域旅游形象,拉长旅游产业链条,促进旅游娱乐和旅游购物发展方面具有很大的潜力。三清山板灯节是三清山地方民俗文化的重要组成部分。板灯节作为地域特色文化品牌,是重点开发项目之一,已经产生了积极的社会反响。但是从目前的保护现状来看,仍存在诸如传承人缺乏、保护不力、缺乏知名度等问题。有鉴于此,三清山板灯节的发展应在新型管理体制、节庆产品创新、品牌共建推广、区域旅游合作四个方面寻求重点突破。
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| 关 键 词： | 民俗节庆遗产 旅游经济 三清山 板灯节 |
A Study of the Integrated Development Model of Folk Festival Heritage and Tourism Economy:A Case Study of the Lantern Festival at Sanqing Mountain |
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| HU Hai-sheng.A Study of the Integrated Development Model of Folk Festival Heritage and Tourism Economy:A Case Study of the Lantern Festival at Sanqing Mountain[J].Journal of Jiangxi University of Finance and Economics,2011(5). |
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| Authors: | HU Hai-sheng |
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| Institution: | HU Hai-sheng(Jiangxi University of Finance and Economics,Nanchang 330013,China) |
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| Abstract: | The folk festival heritage has a higher value in tourism brand,art,aesthetics and experience,which enjoys a greater potential in such areas as shaping and strengthening regional tourism image,stretching the tourism industry chain and promoting the development of tourism entertainment and tourism shopping.The Board Lantern Festival at Sanqing Mountain is an important part of the local folk culture.As a cultural brand with regional characteristics,the Board Lantern Festival is one of the key development proje... |
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| Keywords: | folk festival heritage tourism economy Sanqing Mountain Board Lantern Festival |
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