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商业银行基层网点理财业务发展现状及建议
引用本文:蒋宜呈,解振杰,蒋国方.商业银行基层网点理财业务发展现状及建议[J].价值工程,2013(34):130-131.
作者姓名:蒋宜呈  解振杰  蒋国方
作者单位:[1]中国矿业大学管理学院,徐州221116 [2]石家庄信息工程职业学院,石家庄050000 [3]中国工商银行河北省分行,石家庄050000
摘    要:商业银行基层网点的理财业务是为广大客户服务的最重要窗口,联系着多层次的服务群体,如何发展好理财业务,为广大客户提供高收益、低风险的理财产品是商业银行面临的重要课题,本文通过对商业银行基层网点的业务深度调查,提出了具有可操作性的积极建议,具有实际参考价值。

关 键 词:商业银行  基层网点  理财业务  理财产品

Current Situation of Commercial Bank Outlets' Financial Services and Suggestions
JIANG Yi-cheng,XIE Zhen-jie,JIANG Guo-fang.Current Situation of Commercial Bank Outlets' Financial Services and Suggestions[J].Value Engineering,2013(34):130-131.
Authors:JIANG Yi-cheng  XIE Zhen-jie  JIANG Guo-fang
Institution:1.School of Management, China University of Mining and Technology, Xuzhou 221116 , China; 2.Shijiazhuang Information Engineering Vocational College, Shijiazhuang 050000, China;3.ICBC Hebei Branch, Shijiazhuang 050000, China )
Abstract:The financial service of commercial bank outlets is the important window for customer service, which links multi-level service group. How to develop financial services and provide customers with products with high return and low risk is an important task of the commercial banks. Through in-depth investigation of the business of commercial bank outlets, operable suggestions are put forward with practical referential significance.
Keywords:commercial bank  outlet  financial services  financial products
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