| 新产品开发策略研究 |
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| 引用本文： | 魏良元. 新产品开发策略研究[J]. 标准化报道, 2001, 22(1): 13-14 |
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| 作者姓名： | 魏良元 |
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| 作者单位： | 兰州木器厂!甘肃兰州730050 |
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| 摘 要： | 阐述在市场经济条件下，企业要想生存发展，必须做到根据消费者需求的变化不断开发新产品。提出新产品开发的必要性和应遵循的特定程序。
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| 关 键 词： | 新产品开发 开发程序 开发策略 企业 |
Strategy of Developing New Product |
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| WEI Liang yuan. Strategy of Developing New Product[J]. Reporting of Standardization, 2001, 22(1): 13-14 |
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| Authors: | WEI Liang yuan |
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| Abstract: | In market economy, Only enterprises continuously develop new product based on consumers' demand, can they live and develop vitally. The necessity and special programs should be obeyed were also expounded. |
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| Keywords: | new product strategy program |
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