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Strategic positioning of global manufacturing virtual networks in the aeronautical industry
Authors:Carlos Rodriguez Monroy  José Ramón Vilana Art
Institution:1. Departamento de Ingeniería de Organización, Administración de Empresas y Estadística, E.T.S.I.I. , Universidad Politécnica de Madrid , Madrid, Spain jrvajrva@gmail.com;3. Departamento de Ingeniería de Organización, Administración de Empresas y Estadística, E.T.S.I.I. , Universidad Politécnica de Madrid , Madrid, Spain
Abstract:The evolution of organisations that work in multinational environments has considerably altered their production strategies. One of the consequences has been the appearance of global manufacturing virtual networks (GMVNs), which include all kinds of production centres. These networks establish a new type of vertical and horizontal collaboration between independent companies or even competitors who launch occasional collaborations on projects they could not take on individually. The purpose of this paper is to analyze the main reasons that determine the formation of GMVNs as well as the strategy of the companies involved in these organizations and how GMVN will evolve in the future. For that purpose, a conceptual framework is proposed based on four network features: strategy, structure, communication systems and culture. This work will delve into the strategy network feature by applying a strategic positioning model to a practical case in the aeronautical industry to gain a better understanding of how GMVNs work, its effectiveness by clarifying and putting these organisations in perspective and how they may evolve in the future.
Keywords:global manufacturing virtual network  manufacturing strategies  mass customisation  aeronautical industry
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