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Capturing the real value of patent analysis for R&D strategies
Authors:Daniela Baglieri  Fabrizio Cesaroni
Institution:1. Department of Business Economics and Management, University of Messina, Via dei Verdi, 98122 Messina, Italydbaglieri@unime.it;3. Department of Business Administration, Carlos III University of Madrid, Calle Madrid, 126, 28903 Getafe, Spain
Abstract:Patent information can be used for strategic planning purposes. Conventional patent analysis has commonly focused on factual information and, in particular, on information extraction, visualisation and interpretation. Less scholarly attention has been devoted to the strategic role of an integrated system of patent intelligence in supporting decision-making in R&D investments. Our paper addresses this gap and explores how patent analysis may benefit those firms that intend capturing the beneficial effects of Open Innovation. We also critically discuss the intrinsic limits of both patent information and patent analysis, which should be taken into account by systems of patent intelligence.
Keywords:patent analysis  patent information  R&  D strategies
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